Modern Business Cards Are Now Digital Advertisements

The origin of business cards has yet to be discovered by historians. According to research, aristocrats first used business cards in the 15th century. Then, two centuries later, business cards became popular and attainable for the middle and lower classes due to the printing press. Throughout the years, business cards have had different names and purposes. For instance, name cards, presentation cards, visiting cards, smart business cards, virtual business cards, and digital business cards. In the late 20th century, modern business cards had unlimited design options, and their demand grew. In early 2018, HiHello launched the first digital business card platform. This platform offers digital address books to organize contacts, add photos and videos, and unlimited information, including social media accounts (Zay, 2022).

A study from the Statistic Brain Research Institute indicates that 72% of people judge a company or person by the quality of their business cards, and 39% would not do business with a company with poor business cards. Not only do digital business cards allow us to add all our information in one place, but it's also a way to grab others' attention and communicate with them directly (Brown, 2021). Furthermore, the Market Research Report indicates that smartphones are responsible for the popularity of social media platforms and 64% of all digital expenditures (Fortune Business Insights, 2022). As of 2022, over 4.7 billion people worldwide use social media daily for two and a half hours (Sandle, 2022). Therefore, combining digital business cards, social media, and smartphones has changed how we communicate and present our personal or company brand to others.

In conclusion, digital business cards are an efficient way to share updates and communicate effectively. Most importantly, digital business cards are eco-friendly and save over seven million trees annually. Professionals can also make long-lasting impressions that bring them tremendous success and maintain long-lasting relationships (HiHello, 2022).

HiHello: Are Business Cards Dead? 7 Reasons Why It's Time to Go Digital


References

Brown, L. (2021, March 30). Digital Business Cards Are The New Direct Message. PR Newswire Association LLC. https://www.prnewswire.com/news-releases/digital-business-cards-are-the-new-direct-message-mobicard-explains-301258203.html                                          

Fortune Business Insights. (2022, June). Mobile Advertising Market Size. Market Research Report.      https://www.fortunebusinessinsights.com/mobile-advertising-market-102496

HiHello. (2022, April 6). Are Business Cards Dead? 7 Reasons Why It's Time to Go Digital [video]. Youtube. https://www.youtube.com/watch?v=GqQ41tX5OlM

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