AMC Theatres Partners with Vudu


AMC Theatres is the largest movie theater chain in the United States, with 600 cinemas and around 200 million customers. With over 60 million registered users, Vudu is one of the most well-known streaming video services on demand. On June 1, 2023, AMC Theatres On Demand transferred its entire film library to Vudu, a Fandango-owned digital video-on-demand service. Through their partnership, users gained access to over 200,000 films and television programs, which include “The Super Mario Bros. Movie,” “John Wick: Chapter 4,” “Avatar: The Way of Water,” and much more. The new partnership allows Vudu to profit from movies playing in AMC Theaters while growing its user base. AMC also benefits, as it will earn a portion of the revenue (Spangler, 2023).

FandangoNOW subscribers maintained access to any content they already purchased. Both their movies and TV series automatically transferred to Vudu. Vudu’s on-demand library competes with Apple iTunes, Amazon Prime Video, and Google Play/YouTube, among other similar services. In particular, these types of services appeal to people who want to watch new releases and have the option to own their favorite movies and TV shows rather than subscribe to services where such content comes and goes as licensing agreements expire (Spangler, 2023).

Nikkole Denson-Randolph, AMC senior vice president of content strategy & inclusive programming, said that AMC had struggled to recover since the pandemic but has bounced back. In the latest earnings report, the company noted that its losses have narrowed, with an adjusted net loss of $179.7 million in the first quarter of 2023 compared to $266.3 million the year prior. AMC also reported that total revenues grew to $954.4 million (Spangler, 2023).

Previously on April 3, 2021, FandangoNOW bought the on-demand video streaming service Vudu from Walmart after the retailer failed to capitalize on the service it had first acquired in 2010 for $100 million. Fandango combined its service with Vudu and continued to use the name Vudu because it is a brand that is widely recognized with a loyal following and is significantly larger than the FandangoNOW service. As a result, Vudu offered more than 200,000 new releases and catalog films, TV shows to rent or buy without a subscription, and thousands of free-to-stream titles (Perez, 2021).

Let's Talk Business: Why Streaming Platforms Are Merging | Explained In 5 Minutes

References

Let's Talk Business (2023, January 4). Why Streaming Platforms Are Merging | Explained In 5 Minutes [Video]. YouTube. https://www.youtube.com/watch?v=-AHUZ7w2rJU

Perez, S. (2021, August 3). FandangoNow and Vudu merge into a new streaming service with titles to rent, buy or stream free. Tech Crunch. [Retrieved on 2023, August 20]. https://techcrunch.com/2021/08/03/fandangonow-and-vudu-merge-into-a-new-streaming-service-with-titles-to-rent-buy-or-stream-free/

Spangler, T. (2023, June 1). AMC Theatres' Movie Streaming Service Is Shutting Down, Replaced by Fandango's Vudu. Variety. [Retrieved on 2023, August 20]. https://variety.com/2023/digital/news/amc-theatres-on-demand-fandango-vudu-1235629533/




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