Facebook and CNN Partnership


Facebook and CNN continue to produce exclusive shows that are trustworthy, informative, and local on their platforms to combat fake news and better connect with audiences (Castillo, 2018). For instance, CNN Go There are Facebook episodes featuring reporters and correspondents worldwide reporting on social, political, and economic issues. As of July 2023, CNN Go There has over 39.7 million followers (CNN Go There, n.d.).

Parrack (2022) stated that social media platforms also address the issue of fake news and gullible audiences by identifying false content and introducing users to reliable sources. Furthermore, CNN is one of the top news outlets on Facebook, with more than 32 million likes on their account. To maintain its audience and reach out for more, CNN often publishes online news content with in-depth analysis and breaking news stories. In 2015, CNN published news content directly from Facebook with the "instant article" feature where users share, like, and comment on content. Since CNN understood that social media is vital to the news industry, they hired a team of specialists to analyze and plan social media coverage. This team of specialists is also responsible for content verification, optimizing images, and boosting interaction via live streaming and social media polling (The Relationship between CNN and Facebook, 2023).

CNN has become a significant news source for the public. Their public outreach has grown tremendously thanks to its social media strategies. It continues to deliver breaking news in real time and interact with its audience more effectively through social networking tools and features on Facebook. CNN's news content collaboration with Facebook has made news consumption easier and safer (Kolodzy, 2013).


Mashable: CNN, Facebook Partner to Make the 2012 Election More Social

References

Castillo, M. (2018, June 6). Facebook is getting into the new business by creating its own shows with CNN, Fox News among others. Tech Drivers. https://www.cnbc.com/2018/06/06/facebook-is-getting-into-the-news-business-with-cnn-fox-news.html  

CNN Go There. (n.d.). Facebook. https://www.facebook.com/watch/cnn/2378400332429737/

Kolodzy, J. (2013). Practicing convergence journalism. New York, NY: Routledge.


Mashable. (2012, July 9). CNN Facebook Partner to Make the 2012 Election More Social [video]. Youtube. https://www.youtube.com/watch?v=KwRf-yVLcTU

Parrack, D. (2022, June 30). 7 Positive Effects Social Media Is Having on Society. MUO. https://www.makeuseof.com/tag/positive-impact-social-networking-sites-society-opinion

The Relationship between CNN and Facebook. (2023, June 2). NNN. https://nnn.ng/faq/521/


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